Turn your social media pages into a steady source of customers
An advanced, practical programme for business owners and marketing staff who already post on Facebook and Instagram but want clear results: more reach, more messages and more sales. You build a complete social media strategy and launch a real paid campaign during the course.
Course details
- Duration: 20 hours (10 sessions × 2 hours)
- Format: In person in Jerusalem or live online; small groups
- Level: Intermediate; basic familiarity with Facebook and Instagram expected
- Language: Arabic, with English platform terms
What you will learn
- Strategy: goals, target audience and positioning for your business
- Platform choice: Facebook, Instagram, TikTok, LinkedIn and WhatsApp Business, and which suit you
- Content planning: content pillars and a monthly content calendar
- Content that sells: captions, hooks and short-form video (Reels)
- Community management: replying to messages and comments and turning followers into buyers
- Meta Ads: campaign objectives, audience targeting, budgets and creative testing in Meta Ads Manager
- Measuring results: Meta Business Suite insights, key metrics and a simple monthly report
What you leave with
- A written social media strategy for your business
- A 30-day content calendar
- A live, tested paid campaign and a results dashboard
Delivered by Smart Art, a Jerusalem training and marketing company that has trained more than 2,500 entrepreneurs since 2012 and runs social media for businesses across Palestine. Group and organisational bookings are available on request.
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